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Summer is in full swing, and with it comes a playful array of TikTok trends that are catching our attention (and subsequently captivating our wardrobes). Enter the Tomato Girl trend, the current aesthetic taking the social media space by storm. If this is the first you’ve heard of the trend, I imagine it’s a little confusing; are we talking tomato prints or simply the use of juicy red in the latest collections? Well, it’s neither, but also both…

Defining the essence of a Tomato Girl is like capturing a fleeting summer breeze. Picture a carefree fashion type soaking up the charm of the Amalfi Coast, indulging in leisurely vintage shopping on lazy weekends and nurturing a tomato garden with an effortless grace, whilst wearing her latest, lace-trimmed La Dolce Vita finds. This idyllic vision was brought to life by TikTok content creator @bemusedbeanie, whose viral video is attributed with kickstarting the growing Tomato Girl aesthetic which, yes, included a plateful of balsamic-drenched tomatoes. The Tomato Girl TikTok trend invites us along for the ride (most likely in an open-top Figaro) and encourages us to embrace all-things romantic and nostalgic, especially in relation to fashion, and I am here for it. 

Corsetry details, food motifs, drapery and gathering and a sumptuous colour palette are all synonymous with Tomato Girl style, and will help you tap into your inner donna Italiana. Below, I’ve curated an edit of pretty Tomato-girl fashion finds just for you, along with some inspiration on how to wear it. Grab your favourite red lipstick, because this trend is ripe for the picking.

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