Concealers can be tricky, so when we find one we love, we want to shout it from the rooftops. When there’s a concealer that celebrity makeup artists love it’s even better. Tower 28 recently released a sensitive skin–friendly concealer, Swipe Serum Concealer ($22). It’s already a huge hit among customers and celebrity makeup artists alike. It seems the Swipe Serum Concealer was destined to be a fan favorite. It launched in mid-August to a waitlist of almost 7,000 eager customers.

Celebrity makeup artist Kirin Bhatty, who works with Sandra Oh, Kate Upton, Ayo Edebiri, and more, says she’s obsessed with the new concealers. “They’re thoughtfully formulated to work beautifully across a wide range of skin types and tones,” she says. Bhatty adds that the texture and coverage payoff is unique. It’s lightweight, buildable and provides hydration as well as coverage, which is a rare feat. “That killer combo is why I’ve been loving it so much for my clients, who often want something that really works and is comfy and weightless on skin,” says Bhatty.

Bhatty isn’t the only professional makeup artist with raving reviews for the new concealer. Mai Qunyh, who counts Emma Roberts and Riley Keough as clients, also says she loves the hydrating texture, noting that it “works really well on dry blemishes.” As for the under eyes, she says it helped brighten without creasing. ”Plus, the coverage is buildable, and the satin finish looks really natural on my skin,” adds Quynh.

Amber Dreason, who has painted the faces of Angelina Jolie, Lorde and more, also loves the new concealer. “It glides onto the skin so smoothly and blends in flawlessly, easily brightening and concealing without looking heavy,” she says.


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