Nioxin Ultimate Power Serum ($50)

In an effort to change the game for hair-loss solutions, Nioxin created this leave-on scalp treatment that is clinically proven to thicken hair and reduce shedding from the first use. One really interesting and key point of difference is explained best by Ingo Riemann, the director of Nioxin’s R&D with 20 years of experience in the industry:

“There are actually olfactory receptors in the hair follicles, and sandalwood can actually activate those receptors,” Riemann says. “This serum has a sandalwood note in it, as well as petals, cedarwood and refreshing bergamot to make it even better. We ran a double-blind placebo-controlled study—this means the panelists didn’t know what they were trying—with 60 consumers (half male, half female) over six weeks, and we saw a significant improvement in hair anchorage, indicating you can keep your hair for longer.”

Canton, MI dermatologist Fatima Fahs, MD says this serum is a game changer for her patients. “Rather than waiting for hair loss to occur during telogen effluvium, I can now empower them to use this to keep their hair in the anagen phase longer. It can also be used during pregnancy and breastfeeding. It’s different from minoxidil, which is used for regrowth. This is more preventive—keeping hair on the scalp—but you can also use them both together if you want.”

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