Thanks in part to social media, coming face-to-face with a new label doesn’t even require you to get up off the couch since platforms like Instagram, Pinterest, and TikTok are flooded with inspiration at every turn. And as an avid user of all three, I’ve racked up a healthy list of the new and new-to-me fashion brands that I’ve recently discovered and simply won’t shut up about. I’m not exaggerating when I say that the below eight names are going to have a major year in 2023.
How do I know this? Because I keep hearing about these names from fashion’s most influential insiders and can’t stop seeing some of the most stylish women I know wearing them. What’s more, they’ve each earned backing from leading luxury retailers in some way or another, whether it be jewelry line Jia Jia landing a spot in Net-a-Porter‘s coveted Vanguard program or Moda Operandi’s Lauren Santo Domingo adding a crochet skirt set from Diotima to her own closet. A celebrity endorsement doesn’t hurt either, in the case of Halfboy whose shearling-lined coat earned a spot in Kendall Jenner‘s Aspen-bound suitcase. All evidence aside, the clothes simply speak for themselves.
Scroll down to discover what makes each of these emerging fashion brands so notable and prepare to fall in love with them just as much as I have.