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We often think of Scandinavian style as being homogenous and minimalistic, but that’s actually not true. While Swedish people might opt for a more pared-back look, over in Denmark (Copenhagen, in particular), there’s a shift towards eclectic prints and colours that celebrate dopamine dressing. And there are plenty of influencers who prove this, too.

From print queen Nnenna Echem to Emili Sindlev, who loves to clash colours with sparkles, Scandinavians are opting for the out-there, risk-taking looks that stand out the most on Instagram, and it’s this eclecticism that has shone through in the most recent trending fashion labels coming out of Denmark. So, if you’re looking for the key to nailing Danish style, keep scrolling for a look at the popular Scandi that brands that we’re shopping now. You might be surprised to see that some of your favourites hail from the upcoming fashion capital too.



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