Here at Who What Wear UK, we’re fans of H&M at the best of times. This summer, however, the high-street hero has outdone itself with a roster of chic trends and elevated wardrobe staples, that will be favourites in your collection way beyond 2023. H&M is proving tough to beat right now if you’re looking to keep your closet feeling fresh on a budget.
Of course, just like with anything fast fashion, it pays to look out for more premium quality fabrics within the collections (think 100% cotton, linen and leather) and spend that little bit more to make sure items last. As well as focusing on trends that will go the distance rather than styles you’ll only want to wear for one season. To help, I’ve scrolled through the entire H&M website and pinpointed the most timeless, expensive-looking buys that I would recommend checking out.