Just when you think you’ve got to grips with spring/summer‘s many trends, it’s time to start thinking about swimwear. And like denim shopping, we know this may not be the most enjoyable task seeing as it’s not always easy to find The One. Of course, the high street is ticking off one-pieces, celeb-loved string bikinis and co-ordinating hats, sarongs and beach cover-ups. But when it comes to swimwear that’ll go the distance, we back designer brands. Worth the extra spend, the right swimwear can take your confidence up a few notches with minimal effort—if it’s the perfect fit, that is. And this is why we’ve taken it upon ourselves to highlight six swim labels we’re backing for 2023. 

Hunza G with its flattering stretchy designs are of course on the list, then there are sustainable brands Away That Day and Fisch, along with some others that are ticking all the right boxes right now. We’re not saying swimwear trends can’t be followed, but these are the timeless brands we believe you’ll wear each and every summer. Keep scrolling to shop our favourite swimwear brands, but be quick, as the best styles never stick around for long.


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