Since 2019, we have been living for Juergen Teller as Saint Laurent’s campaign photographer, as per the request of the fabled French fashion house’s creative director Anthony Vaccarello. Campaigns have transported us to locations across the world including Los Angeles, Italy, Iceland and Paris. For the brand’s Winter 2023 campaign installment, we’re back within the city limits of the French capital and Teller is once again behind the lens. This season sees Vaccarello favorites Freja Beha Erichsen, Awar Odhiang and Sihana Shalaj come together, each captured separately around various locations within the City of Light, while morphing into femme fatales as the quintessential Saint Laurent woman.
The campaign immediately commanded the attention of our forum members. “It’s formulaic but it works…” praised Lola701.
“I like Saint Laurent campaigns. They are cool, and I love the art direction. They rarely disappoint, and follow their brand silhouettes. They also seem to have certain types of models they choose or love to stick to certain models – like Freja Beha Erichsen. Always so chic, strong and feminine,” commented kiwigrape.
“Said it last season, and no doubt the season before that but Juergen Teller (as much as I’m not a massive fan) feels oh so right for Anthony Vaccarello’s Saint Laurent. The mood of Teller’s campaigns are always so perfect, with a strong sense of… femme fatale. Intrigued to see more, as always,” vogue28 raved.
See more from Saint Laurent’s Winter 2023 advertising campaign and join the conversation, here.