As a beauty editor, I see makeup trends everywhere. Whether it’s IRL, on social media or on the red carpet. However, as journalists, there are some trends that we see rising through Google data. These are the trends that people are actively searching for each day, and are really reflective of what people are after—whether it’s a trending new beauty product or a makeup look.

It turns out, that everyone is searching for natural smokey eye makeup right now. In fact, searches for the makeup look at are 4,500% right now. While it’s nothing new, it’s nothing short of timeless. A brown smokey eye or wing is one of the most versatile yet simple makeup looks. In black or grey, the colours can look too intense outside of evening, but brown and neutral tones instantly make it wearable. Plus, it can take you from work through to dinner and beyond, and it’s a makeup look I see all the time on the red carpet, and just about on every single celebrity makeup artist’s Instagram. And team Who What Wear are seeing it all over their FYP on TikTok as well.


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