This year, there has been one trend that no designer or high-street store has been able to ignore. I am of course talking about pink, more specifically the bright, fluorescent fuchsia that kick-started the Barbiecore trend. As everyone from Anne Hathaway to Sebastian Stan wore the head-to-toe neon that would would be referred to as “PPPink” in fashion circles (after Pierpaolo Piccioli’s all-pink Valentino show and the Pantone shade created specifically for it), it seemed that for the rest of 2023, we would all be tickled pink. That is until a new colour trend is about to take over for autumn/winter: Hot red. 

The one shade to topple bubblegum pink from being the biggest trend of the year is the universally flattering (and far more wearable) bold red. After all, while we might have enjoyed looking at the pictures of the saccharine pink filling our feeds, how many of us can say we actually invested in any? I might be biased (as red is my favourite colour), but all of the evidence is there. From Alexander McQueen to Zadig & Voltaire, brands are investing in red coats, dresses, suiting, and accessories in a bid to turn up the heat during the cooler months. 


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