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For a while, many of us with freckles—myself included—turned to concealers and foundations to cover up freckles around the face in order to simulate a “flawless,” even-looking complexion. But, as of late, TikTok has brought freckles back into the spotlight and given them some much-needed love and appreciation. So much so, brands have began to produce “freckle pens” for creating faux freckles.

When it comes to makeup trends, Hailey Bieber is always at the forefront, but just this week at the Academy Museum Gala, the star hopped on the faux freckle train, revealing that she turns to this brand’s viral freckle pen for creating that chic, coquette-ish look for the red carpet and beyond.

Bieber’s Go-To Faux Freckle Staple

This week, tons of A-listers took to the red carpet for the Academy Museum Gala, and the fashion and glam moments were art in and of themselves. Bieber attended the gala wearing a floor-length, black sequined Saint Laurent gown, but the real star of her look was her signature glam—this time, done up with the addition of some faux freckles.

Bieber was rocking her signature slicked-back bun and effortless, dewy, barely-there makeup, but a behind-the-scenes video posted to the Rhode Instagram revealed that the star also added some fake freckles to her look with none other than Beaubble’s Berry Freckled Pen ($22). Known for its revolutionary applicator for creating realistic faux freckles, the water-based formula in Beaubble’s pen lightly stains the skin for authentic, long-lasting freckles that easily wash away.



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