“This has to be my favorite flavour that we’ve launched so far,” Bieber told Who What Wear UK exclusively. “It has been in the works for a very, very long time and it smells like every delicious, yummy, amazing strawberry treat that you can think of. For me personally, it was very inspired by a strawberry glaze or strawberry-frosted doughnut with sprinkles because that was my favourite doughnut to get growing up. It’s very nostalgic for me,” she says.


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