It’s common knowledge that every magazine cover or advertising campaign Gisele Bündchen touches turns into pure gold. After all, she’s an icon, she’s a legend and she is the moment. Throughout 2023 alone, we’ve encountered the Brazilian bombshell as the face of Louis Vuitton (twice), Jimmy Choo and Victoria’s Secret to name just a few. Therefore, it comes as no surprise to see the industry icon become the face and embodiment of Frame Denim for Winter 2023.
Previous campaign stars for the American fashion label have included Karlie Kloss, Andreea Diaconu, Lara Stone, Natasha Poly – a whole plethora of fashion’s finest. Gisele is added to the list for Winter 2023, as she poses before the lens of renowned British fashion photographer David Sims.
Founded in 2012 by Erik Torstensson and Jens Grede, Frame’s newest campaign installment takes us back to basics. Decked out in an array of classics reimagined from the Winter 2023 collection, including super-wide flared jeans and oversized denim jackets, Gisele does exactly what she does best – looking effortless and nonchalant while oozing an endless amount of sex appeal throughout the series of simplistic campaign imagery.
Await more from Frame Denim’s Winter 2023 advertising campaign starring Gisele Bündchen and have your say over on theFashionSpot forums, here.