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2023 New Beauty Readers Choice Awards

Our beauty community, comprising BeautyPass members, TestTube subscribers, and Free Gift Friday recipients, is unparalleled. They’ve embraced hundreds of editor-vetted products and highly value customer reviews, ranking them above ingredients, price, and recommendations.

Nearly 60% spend 5-15 minutes reading reviews before buying. We conducted surveys and, based on their feedback, products receiving top reviews are awarded our Readers’ Choice Awards Seal, signifying excellence. Our beauty community’s shared favorites across categories like skincare, makeup, and hair reveal their shared preferences in a crowded beauty market.

We present our inaugural Readers’ Choice Awards, featuring 100 beloved products by our discerning beauty enthusiasts.



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