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Perhaps one of my least favourite pieces of skincare advice out there is that we must avoid fragranced products like the plague. Please believe me when I say this is categorically untrue. Not everyone needs to avoid fragrance in their skincare products. If you have extremely reactive skin (for example, in the form of contact dermatitis, eczema, acne, rosacea, etc.), you will probably benefit from cutting out fragrance, as it can further irritation. For most people, however, fragrance in skincare is a perfectly okay thing.

As a beauty editor who has a pretty in-depth knowledge of skin function and skincare formulation, I’m happy to admit that most of my skincare products contain fragrance. Why? Because I like it. My skincare go-to, aesthetician Pamela Marshall of Mortar & Milk, once told me that the best skincare products around are the ones that get used. For me, fragrance adds a sensorial touch to my skincare routine—one that actually makes me want to take my makeup off at the end of the day. If your skin is really aggravated, irritated and angry, lay off the fragrance for a little while. But if not? A little bit of fragrance in your skincare isn’t going to hurt.

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