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I’m a huge beauty fanatic, so luckily, I’m in the right profession. Fancy beauty products with even fancier price tags bring a certain thrill, but time and time again, more affordable brands have proven that they, too, have what it takes.

Contrary to popular belief, a hefty price tag doesn’t necessarily mean a high-quality product. Of course, there are some exceptions. There’s a reason why Chanel products cost what they do and why a lot of people will pay a a three-digit price for scientifically driven skincare. But for a lot of people, that lifestyle isn’t sustainable. Affordable beauty brands are really coming through with products that are on par—if not better—than a lot of more expensive products.

A large number of my holy-grail products that I use daily are super affordable, and my bank account thanks me every day for that. These products may not cost me an arm and leg, but there’s certainly no scrimping on the formulation or packaging.

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